Loomora Hearth Weave
A wool rug that settles a living room into itself
$109$82
- 1 handwoven wool rug, 170 x 240 cm
- ✓ Hand knotted from New Zealand wool
- ✓ Cotton warp for a stable, flat lay
- ✓ Plant based dyes, no artificial pigments
Loomora Hearth Weave
- ✓ No synthetic fibers
- ✓ No chemical dyes
- ✓ Hand knotted, not machine tufted
- ✓ Cotton warp foundation
- ✓ Jute backing for grip
- ✓ Free of glue backing
- ✓ Plant based color only
- ✓ No fiberglass content
Pick the rug for your room
Express 1-Click Order (Name + Phone)
Selected Package: 2 rugs ($149)
Returns within 30 days
You have 30 days after delivery to return a rug, under our Returns Policy. Reach our customer team to arrange it.
About this rug
Hearth Weave starts as raw New Zealand wool, hand sorted before it ever touches a loom. Each rug takes weeks to knot by hand, one row at a time, over a cotton warp that keeps the shape flat and true underfoot. The color comes from plant based dyes, mixed in small batches so no two rugs read exactly the same. It sits under a coffee table or an armchair the way a quiet object should, present but never loud.
- ✓ No synthetic fibers
- ✓ No chemical dyes
- ✓ Hand knotted, not machine tufted
How to place and care for this rug
Set the rug under the main seating area, letting furniture legs rest evenly on top.
Vacuum lightly once a week, following the direction of the pile.
Use a rug pad underneath to stop slipping on hard floors.
How the rug settles into your space
Fresh from the loom
The wool sits dense and upright, still holding its knot shape.
Settling in
Light shedding fades and the pile begins to lie flatter.
Finding its place
The rug softens underfoot and the colors mellow slightly with light.
What this rug is made of
| Material | Form | Placement | What it does |
|---|---|---|---|
|
New Zealand Wool
✓ softness and durability underfoot
|
hand sorted pile | full surface pile | † |
|
Cotton Warp
✓ keeps the rug flat over years of use
|
woven foundation | structural layer | † |
|
Jute Backing
✓ adds grip on hard floors
|
natural fiber base | underside layer | † |
Hand knotted wool versus machine made rugs
Machine made rugs wear thin fast
Synthetic pile flattens quickly and loses shape within a season. The backing often peels or cracks once it sees daily foot traffic.
A hand knotted wool base built for years
Hearth Weave uses a cotton warp and jute backing that hold their structure. The wool pile is dense enough to spring back after every step.
Common questions about this rug
Does the wool shed at first? +
A little shedding is normal in the first weeks of a new wool rug. Regular vacuuming settles it.
Can I use it in a high traffic area? +
Yes, the hand knotted construction is made for daily walking and furniture.
How do I clean spills? +
Blot with a dry cloth right away and let the wool air dry flat.
Will the color fade in sunlight? +
Plant based dyes shift gently over years of direct sun, like most natural dyes.
What people say about Hearth Weave
"The color is softer in person, works well with our worn leather sofa."
Marc T.
Customer
"Lays completely flat right out of the box, no curling at the corners."
Priya S.
Customer
"A little shedding the first two weeks, exactly as described, then it stopped."
Denis R.
Customer