Loomora
Rugs Woven To Last
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What Goes Into Each Rug

The fiber and structure behind every piece we weave.

New Zealand Wool PileBought direct from wool mills we work with

Holds its shape underfoot and stays soft after years of walking on it.

Cotton Warp FoundationCombed cotton, spun for strength

Keeps the weave flat and stable, so the rug does not stretch out of shape.

Jute BackingWoven from natural jute fiber

Adds weight and helps the rug stay in place on the floor.

Sourcing

We buy wool directly from mills that document its origin and batch. Records are kept on file for every batch.

Testing

Each rug is checked by hand before it leaves the workshop. Anything below our standard does not ship.

Labelling

The tag states the full material list, with any treatments noted. What is on the tag is what is in the rug.

Material information describes what the rug is made from. It is not professional advice; consult a specialist for care or allergy concerns.