Loomora Aldergrove
A handwoven wool rug for the living room floor
$109$79
- 1 rug, 160 x 230 cm
- ✓ Handwoven from New Zealand wool
- ✓ Cotton warp for a rug that holds its shape
- ✓ Jute backing for a stable, quiet floor
Loomora Aldergrove
- ✓ 100% New Zealand wool pile
- ✓ Cotton warp foundation
- ✓ Jute backing, no synthetic latex
- ✓ Plant-based dyes only
- ✓ Hand-tied fringe edges
- ✓ No glued backing layers
One rug, three ways to bring it home
Express 1-Click Order (Name + Phone)
Selected Package: 2 rugs ($139)
Returns within 30 days
You have 30 days after delivery to return a rug, under our Returns Policy. Reach our customer team to arrange it.
About this rug
Aldergrove starts as raw New Zealand wool, carded and spun by hand before it ever touches a loom. Weavers work the wool over a cotton warp, row by row, so the pile settles into a soft, even surface that holds its shape season after season. A jute backing gives the rug body without adding weight, and plant-based dyes bring the color in slowly, layer by layer. The result sits quietly in a living room, ready for bare feet and long afternoons.
- ✓ 100% New Zealand wool pile
- ✓ Cotton warp foundation
- ✓ Jute backing, no synthetic latex
Placing and caring for your rug
Unroll the rug and let it rest flat for a day before placing furniture
Give it a light vacuum at the end of each week
A rug pad underneath keeps it from shifting on hard floors
How the rug settles into your room
Unrolled and resting
The rug flattens out on your floor and creases from packaging ease naturally
Settling in
The wool pile softens underfoot as it adjusts to the room
Fully at home
The rug sits still, holds its color, and blends into daily life
Handwoven wool versus a machine-made rug
Cheap rugs wear thin fast
Machine-tufted rugs use short fibers glued to a backing, which shed and flatten within a season. The color often sits on the surface only, so it fades unevenly.
A rug woven to last
Aldergrove is hand-knotted with long wool fibers over a cotton warp, so the pile holds together from the inside out. The plant-based dye sits deep in the fiber, aging evenly over years.
Common questions about this rug
Does this rug work with underfloor heating? +
Wool handles gentle warmth well, so it sits fine over low-set underfloor heating.
Will the colors fade in sunlight? +
Plant-based dyes shift gently over years in direct sun, the same way natural fibers do.
How do I clean it day to day? +
A regular vacuum on a low-pile setting and a quick shake outdoors keeps it fresh.
Is it safe for a high-traffic living room? +
The wool pile and jute backing are built for daily foot traffic and furniture nearby.
What people say about Aldergrove
"The wool feels thick and warm under my feet every morning. It sits flat and hasn't shifted once on our hardwood floor."
Marianne T.
Customer
"The color is deeper in person than in photos, and it goes with almost everything in our living room."
Devon K.
Customer
"Took a couple of days to flatten out from the roll but looks great now. My kids love lying on it."
Priya S.
Customer