Loomora Hearth Weave II
A wool rug for the room where people gather.
$109$79
- 1 handwoven rug, 160 x 230 cm
- ✓ Handwoven from New Zealand wool
- ✓ Cotton warp for a rug that holds its shape
- ✓ Colored with plant-based dyes
- ✓ Jute backing for a steady grip on the floor
Loomora Hearth Weave II
- ✓ Free from synthetic fibers
- ✓ No synthetic dyes
- ✓ Handwoven, not machine-tufted
- ✓ No chemical rug backing
- ✓ Made with New Zealand wool
- ✓ Cotton warp only
- ✓ Jute backing only
- ✓ Plant-based dye process
One rug, or a matching pair for two rooms
Express 1-Click Order (Name + Phone)
Selected Package: 2 rugs ($139)
Returns within 30 days
You have 30 days after delivery to return a rug, under our Returns Policy. Reach our customer team to arrange it.
From raw wool to finished rug
Sourcing the wool
Raw New Zealand wool is cleaned and carded by hand.
Spinning
Wool fibers are spun into thread ready for the loom.
Weaving
Thread is set into the cotton warp, row by row.
Backing and finish
A jute backing is fixed and the edges are finished by hand.
About Hearth Weave
Hearth Weave starts as raw New Zealand wool, carded and spun before it ever touches a loom. Each strand is set into a cotton warp by hand, row by row, so the weave stays close and even under daily footsteps and moved furniture. The color comes from plant-based dyes, worked into the wool in small batches. A jute backing sits underneath, giving the rug a quiet weight that keeps it in place. It is made for the room where people sit, talk, and stay a while.
- ✓ Free from synthetic fibers
- ✓ No synthetic dyes
- ✓ Handwoven, not machine-tufted
Handwoven wool against machine-made alternatives
Machine-tufted rugs wear thin fast
Cheap rugs are often glued rather than woven, so the pile loosens over time. The backing can crack and the color fades unevenly.
A rug woven to hold its shape
Hearth Weave is built row by row on a cotton warp, so the pile stays fixed. The jute backing and plant-based dyes are chosen to age evenly, not to fade in patches.
How the weave settles into your room
Unrolled
The rug lies flat and fold lines begin to relax.
Settled
Shedding slows and the pile starts to feel denser.
At home
The rug sits fully into the room and daily use.
Bring Hearth Weave into your room
Fast insured dispatch with real-time shipment tracking.
Common questions
Does this rug work with underfloor heating? +
Yes, wool and jute both tolerate gentle warmth from below.
Will it shed at first? +
A little shedding is normal in the first weeks, then it settles.
Can I vacuum it? +
Yes, a regular vacuum on a low setting works well.
Is the color consistent across the batch? +
Plant-based dyes carry small natural variations, which is part of the weave.
What people say about this rug
"The weight of it surprised me. It stays put under the coffee table without a pad."
Marie L.
Customer
"Color is warmer in person than in the photos, in a good way."
Tom R.
Customer
"Shed a bit the first week but settled down after a few vacuum passes."
Anika S.
Customer